The Negroni is a cornerstone cocktail that every craft bartender and cocktail enthusiast should know by heart.

 The good news is that it’s made up of equal parts of all three ingredients, making this classic cocktail incredibly easy to remember.

The most accepted origin story of this drink is that it was created in 1919 for Count Camillo Negroni when he ordered an Americano (Campari with sweet vermouth topped with soda water) but replaced the soda water with gin. (The fact that the count was also an honest to goodness cowboy makes this story even more believable.)

The Negroni is spirit forward, bitter, slightly sweet, herbaceous and the perfect drink to have before a big meal.

Here’s how to make the classic Negroni:

Classic Negroni


Created by a Cowboy in Italy, celebrated all over the world, this classic cocktail is the perfect balance of spirit, bitterness and sweetness.
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  • 1 oz Gin
  • 1 oz Campari
  • 1 oz Sweet Vermouth


  • Combine gin, Sweet Vermouth and Campari in a mixing glass
  • Add ice and stir to chill and dilute
  • Strain into a coupe or bucket glass.
  • (Optional) Garnish with the oils and the peel of an orange